Improving Customer Ordering While Supporting the Ongoing Development of a Commercial Food Ordering Platform

Prafs Kitchen already had a website and online ordering system in place, but customers were finding the ordering process more difficult than it needed to be. The business wanted a smoother experience for customers, a more modern website and a platform that could continue evolving alongside the needs of the business.

Rather than replacing everything and starting again, the goal was to improve both the customer-facing experience and the underlying systems that supported day-to-day operations.

What We Did

The project began with a full review of the existing customer journey. We rebuilt the main menu experience to include clear food photography, pricing and descriptions, making it easier for customers to browse and order.

We also:

• Redesigned the ordering process into a faster step-by-step workflow.
• Created SEO-friendly page URLs.
• Improved the contact page.
• Added a dedicated Food Standards page.
• Developed a custom meal deal accordion system that guides customers through each stage of building a meal deal before adding it to their basket.

The work extended far beyond the website itself.

The existing platform contained legacy code that had been developed several years earlier. This required careful modernisation while ensuring the live ordering system continued operating without disruption.

As part of the redevelopment, we significantly enhanced the security of the platform, introducing improvements across both the customer-facing website and supporting systems. Security standards were strengthened considerably compared to the original implementation, while GDPR compliance measures were introduced to help ensure customer data was handled appropriately and responsibly.

The frontend was rebuilt into a CMS-driven system, making future content updates significantly easier to manage.

Working Alongside the Platform Developer

One of the most significant aspects of the project was the trust placed in us by both the business and the platform developer.

Under NDA, we were given permission to work directly on parts of a live commercial food ordering platform. Rather than working in isolation, we collaborated closely with the original developer to improve both the Prafs Kitchen implementation and elements of the wider platform itself.

This included work on:

• Customer ordering workflows.
• Backend operational processes.
• Station and kitchen screen functionality.
• User experience improvements.
• Security enhancements.
• GDPR compliance improvements.
• System enhancements identified through real-world use.

Our involvement did not end once the initial work was completed.

We continue to work alongside the developer and remain actively involved in ongoing improvements, enhancements and feature development as the platform evolves. This allows real-world feedback from the business and its customers to directly influence future platform development.

Advanced Discount and Promotion Engine

A major addition to the platform was the development of a highly flexible discount engine.

The system allows the business to create and manage a wide range of promotional offers and discount structures, giving far greater control over marketing campaigns, customer incentives and special offers.

The aim was to provide flexibility without increasing complexity for staff or customers.

The Result

The finished system provides a significantly improved ordering experience for customers while giving the business a more capable, secure and maintainable platform behind the scenes.

Customer feedback has been extremely positive, with one customer describing the new ordering experience as “1000x better” than the previous version.

The business has seen more orders placed online, customers have found the process easier to use and the platform continues to benefit from ongoing development and improvement.

Project Highlights

• Customer ordering experience redesign.
• CMS-driven frontend rebuild.
• Legacy code modernisation.
• Major security enhancements.
• GDPR compliance improvements.
• Step-by-step ordering workflow.
• Custom meal deal configuration system.
• Kitchen and station screen enhancements.
• Advanced discount and promotion engine.
• Direct collaboration with the platform developer.
• Ongoing involvement in platform development.
• Continued enhancement and feature improvement work.

Building a Website and Intelligent Booking System for a Local Tech Support Business

Techfaulta provides technology tutoring and IT support, helping customers with email problems, slow computers, smart device setup and general technical issues. A key part of the service is supporting older customers who need clear, patient help with technology.

When the project began, there was no website in place. The business needed a professional online presence that explained its services clearly, helped with local visibility and made it easier for customers to enquire and book.

What We Did

A full WordPress website was designed and developed from scratch, with the content written around the services Techfaulta provides and the type of searches potential customers are likely to make.

The site was built to explain the business clearly, present the services in a straightforward way and help customers understand what support was available before making contact.

The largest part of the project was the custom booking system.

Rather than using a basic off-the-shelf booking form, we built a system that actively helps plan the working day.

The booking system validates whether a customer is inside the supported service area using postcode checks and the Dearthwood Maps API. Customers outside the area cannot book unsuitable appointments.

It also checks available appointment slots against travel time, existing bookings and the owner’s working day. From the start of the day at headquarters, it calculates travel to the first customer, then travel between later customers, using hourly booking slots.

If there is a gap between bookings, the system can assess whether the owner should return to base or remain on the road, helping present customers with realistic appointment times rather than impossible ones.

The booking engine effectively becomes part of the daily scheduling process, reducing wasted travel time and helping make better use of the working day.

The system also sends confirmation emails to both the customer and the business owner. If an appointment needs to be rearranged, the owner can propose up to three valid alternative time slots for the customer to choose from.

The booking system was linked directly to Techfaulta’s internal ticket system, helping enquiries and appointments feed into the business workflow rather than existing as separate processes.

The Result

The finished website gave Techfaulta a professional online presence, clearer service information and a booking process built around how the business actually operates.

The owner stated that the brief was followed closely and that the result shows in the finished website. The site is easy for the target clientele to use and has helped generate more enquiries and customer contact.

The custom booking process has significantly reduced time wasters and non-paying bookings by requiring customers to commit to appointments. It has streamlined appointment handling, improved scheduling and made the working day easier to manage.

Rather than simply creating a website, the project delivered a business system that supports customer acquisition, booking management and day-to-day operations.

Project Highlights

• Full WordPress website built from scratch.
• Website copy written around relevant long-tail search terms.
• Custom booking and scheduling platform.
• Postcode-based service area validation.
• Dearthwood Maps API integration.
• Travel time calculations between appointments.
• Daily route and schedule planning.
• Logic to determine whether to return to base or remain on the road.
• Automated customer and business notifications.
• Appointment rearrangement workflow.
• Internal ticket system integration.
• Improved enquiries and booking quality.
• Reduced time wasters and non-paying bookings.
• Streamlined day-to-day business operations.